As an entrepreneur for more than two decades (and counting), I've learned that everything is within reach, if you really want it. What began as a wedding planning career quickly escalated to a world of creative opportunities and projects that came to be simply because I believed I could, so I did.
HOW A PERFECTIONIST EVENT PLANNER BECAME A WEB DESIGNER
My first website was a WordPress website in 2012, and I spent hours watching any and every video tutorial possible to learn how to code and create a modern and fresh website. At the time, the options for newbies like me were really restricted when it came to design, so I settled for a modern and minimalist site, and my career began. I loved that website for a very long time, but I needed a new look that better suited my style...
once upon a time, a girl needed a website
In 2020, disaster struck with a global pandemic, and my career as an Event Planner was put on pause. With a year hiatus from weddings, I needed a creative outlet, and I began focusing on my design skills. I spent hours learning how to build design templates, process templates for businesses, and learning new web design platforms like Showit, Shopify, and Squarespace.
In that year, I designed 2 new websites for my own brand - the first through Squarespace and then the second on Showit. Once launched, industry peers began contacting me to design theirs, too. I found designing websites for others to be the missing puzzle piece to my creative heart. Working alongside like-minded entrepreneurs, who have the same passion for what they do as I do, fuelled a fire to create the most perfect reflection of their brand as possible. And from an outsider looking in, I could often see their brand better than they could.
then, disaster struck, on a global scale
Since 2020, I have designed a beautiful collection of websites, branding assets, and digital media for entrepreneurs like myself. At first, I kept this as a secret side hustle, but my love for web design is too loud and proud not to share. I spend hours immersed in a digital dreamland where I obsess over design aesthetic, Pantone colours, image placement, fonts, and graphics. I continue to learn new programs and processes to keep my skills fine-tuned and in touch with trends. And if a client asks for something I haven't done before, my response will be 'I am not sure how to do that yet, but I am about to learn!' and that's because, well... I believe I can, so I will!
and just like that, a business was born
2012
2020
2025
3 FUNDAMENTAL FACTS
you need to know about me.
I can't live without organization, perfecting the finest details, and obsessing over everything I do until it is perfect. It's a blessing and a curse, but mostly a blessing! I will spend hours in front of the computer or project, fully immersed and obsessed with every aspect.
It's not just the design I can visualize clearly, but the entire logistical process that it takes to get the end goal. Creatively, I see the possibility in every scenario and I love to show clients that the sky is the limit when it comes to bringing ideas to life.
Tell me I can't do something and I will find 5 ways to make it happen. I firmly believe everything is within reach if you want it, you just have to have the drive to make it happen for you, which I have in abundance.
I feel it is important to get to know you as a person - I want to hear your story, learn about your interests, hear and see your style (I love to pull from personal style), and learn your love language when it comes to partnering with a design professional.
getting to know you,
as a person.
My approach to design draws a similar comparison to that of my wedding planning approach - I take the time to learn as much as I can about you and your business before I begin any project .Learning who you are as a person, as well as a business, allows me to customize an approach to suit your needs and exceed your expectations early on in our working relationship.
MY APPROACH
I need to learn all about your business: how you perceive it, how others around you perceive it, where it is projecting to go, etc. Let's be candid and learn about your strengths, your struggles, and your ambitions so that we can create a design plan that can elevate you to your goals and illustrate you as you want to be seen.
a deep dive
into your business
I don't believe in a cookie-cutter approach. You aren't going to get an influx of questionnaires (but you might get one...), and I'm not going to inundate you with structured process templates that you have to follow - that's not how I roll. I adapt my style to you (hence why I like to know your love language), and we'll create a plan and a timeline that works for both of us. I'll keep you updated on the process, and you can be a part of the design and build process as much or as little as you want to be.
it's anything but cookie cutter - it's a journey.
"Lauren was everything you would hope for in a designer — creative, smart, attentive, and incredibly efficient. She listened to our ideas, understood our vision (even when we weren't very clear on it ourselves), and brought it to life in a way that felt elevated and true to our brand."
ELEVATE STAGING & DESIGN
SHARE THE DETAILS OF YOUR DREAM COLLAB
CURRENT WEBSITE, IF APPLICABLE
E-MAIL ADDRESS
FULL NAME / BUSINESS NAME
let's collab
You've made it this far! Let's get together and start something new and exciting! The first step to a new beginning is completing the form below. Once completed, I'll take it from there! Can't wait to see what we can create together!
thank you!
Thank you for your inquiry into my services - it means the world to me that you would consider my services to help you!
Here's what happens next:
1. I receive your inquiry and send along a request to set up a discovery call
2. Once we review your needs, I will send along a tailored quote for you to review
3. If you choose to move forward, well, that's where the fun begins!
Please be sure to check your junk mail if you have not heard back from me within 24 *business* hours.
PS - If you've gone as far as inquiring about me, I hope that means you'd also like to follow along on our social media.... why not give us a follow:
